Beyond channel sprawl
Diversification does not mean scattering budget everywhere. It means choosing the next channel based on product fit, creative readiness, offer strength, landing pages and measurement.
Cross-channel learning
Meta and Google performance data can reveal which products, objections, offers and landing pages deserve to be tested elsewhere. The work starts with signal you already have.
Paid social stack
The stack is product, offer, creative, landing page, tracking and iteration. Missing one piece weakens the whole test.