Planning, shopping intent and visual discovery.
Pinterest · Snapchat · TikTok ads agency
Pinterest, Snapchat and TikTok ads for DTC brands ready to scale.
Pancakes Creative Café builds channel-native paid social systems for US DTC brands: Pinterest intent, Snapchat attention, TikTok discovery, stronger offers, better landing pages and cleaner measurement.
7 years in DTC paid media · $30m+ generated · $6.5m ad spend managed
Channel thesis
Not every paid social channel is Meta with a different crop.
Pinterest, Snapchat and TikTok each create demand differently. Winning means matching the product, offer, creative and landing page to how people actually use the channel.
Snapchat
Camera-first attention, AR-native behaviour and fast culture.
TikTok
Entertainment-led discovery, creator-native video and algorithmic scale.
Pancakes
The offer, landing page and test plan that makes the channel worth spending on.
Paid media proof
Built from DTC paid media scars, not social theatre.
Historic paid media figures are aggregate experience and do not guarantee future performance.
Channel stack
Choose the right channel for the job.
| Channel | Best for | Creative style | Landing page need | First test |
|---|---|---|---|---|
| Planned discovery | Polished visual proof, product pins, guides and saveable assets | Product, category, gift, use-case or comparison pages | Catalog readiness plus one use-case landing page | |
| Snapchat | Camera-first attention | Simple vertical stories, quick hooks and creator-style assets | Fast mobile page with product, offer, proof and CTA visible quickly | Short vertical video plus direct offer test |
| TikTok | Creator-native discovery | Native video, UGC briefs, hooks, demos and proof moments | Offer-led landing page, quiz, bundle or PDP that explains quickly | UGC angle matrix with clear measurement |
Services
Paid social services for brands that need more than make us videos.
Pinterest ads agency
Pinterest Ads agency for DTC brands.
Pancakes helps US DTC brands use Pinterest Ads as a visual discovery and shopping channel. The work covers product and offer selection, Pinterest-native creative, Shopping Ads readiness, landing pages, measurement and iteration.
Snapchat ads agencySnapchat Ads agency for DTC brands.
Pancakes helps US DTC brands test Snapchat Ads with channel-native creative, fast vertical storytelling, offer structure, landing page alignment and measurement. Snapchat is not just a place to repurpose Meta creative.
TikTok ads agencyTikTok Ads agency for DTC brands.
Pancakes helps US DTC brands scale TikTok Ads with creator-native creative, UGC briefs, Spark Ads strategy, offer-led landing pages and clean measurement. TikTok rewards native creative, not polished ads pretending to be TV.
DTC paid social agencyDTC paid social agency
A DTC paid social agency should help a brand choose the right channels, build channel-native creative, shape offers, improve landing pages and measure performance. Pancakes focuses on Pinterest, Snapchat and TikTok for US DTC brands ready to diversify beyond Meta.
paid social creative agencyPaid social creative agency
Paid social creative only works when it matches the channel, audience, offer and landing page. Pancakes builds creative systems for Pinterest, Snapchat and TikTok: UGC scripts, static pins, vertical video, storyboards, product demos and refresh cadences.
paid social landing pagesPaid social landing pages
Paid social landing pages turn attention into intent. Pancakes helps US DTC brands build channel-specific landing pages, PDP fixes, quizzes, bundles and offer pages that continue the promise made in Pinterest, Snapchat and TikTok ads.
Main offer
The Discovery Channel Scale Sprint.
A 30-day buildout for US DTC brands ready to test Pinterest, Snapchat and TikTok without burning budget on generic repurposed Meta creative.
Book scale sprint- Channel audit
- Product and offer selection
- Pinterest, Snap and TikTok channel map
- Creative angle matrix
- Landing page and PDP recommendations
- Measurement plan
- Launch QA
- Iteration roadmap
Creative kitchen
Creative that belongs on the channel.
Pinterest wants to be saved. Snapchat wants to feel quick and real. TikTok wants native entertainment. The same asset rarely wins all three.
Landing pages
Give them somewhere better to land.
Paid social does not end at the click. For DTC brands, the landing page has to carry the offer, objections, product education, trust and checkout path.
- Channel-specific hero
- Offer block
- Product proof
- Comparison section
- FAQ
- Bundle or quiz
- Checkout CTA
- Measurement
How we work
How the stack gets built.
Intake
Paid media history, channel mix, top products, margins, AOV, LTV, creative fatigue and landing pages.
Channel fit
Decide which of Pinterest, Snapchat and TikTok deserves the first serious test.
Offer stack
Match product, audience, creative angle and landing page promise.
Creative kitchen
Build UGC briefs, static concepts, video hooks, storyboard routes and refresh plan.
Landing path
Fix PDPs, build offer pages, create quiz or bundle paths and channel-specific pages.
Launch QA
Policy, tracking, UTMs, event setup, creative specs and naming conventions.
Iterate
Read signal, cut losers, expand winners and feed learnings across the paid social stack.
Packages
Three ways to stack the channel properly.
1-2 weeks
Paid Social Stack Audit
The Paid Social Stack Audit tells a US DTC brand which channel to test first across Pinterest, Snapchat and TikTok. The audit reviews paid media history, product fit, offer strength, creative assets, landing pages and measurement readiness.
From $2,50030 daysDiscovery Channel Scale Sprint
The Discovery Channel Scale Sprint is a 30-day buildout for US DTC brands ready to test Pinterest, Snapchat and TikTok properly. The sprint covers offer strategy, channel map, creative briefs, landing page recommendations, measurement and launch QA.
From $7,500MonthlyCreative Café Pod
The Creative Café Pod is an ongoing paid social creative and performance rhythm for DTC brands scaling Pinterest, Snapchat and TikTok. It covers weekly creative angles, UGC briefs, landing page tests, channel reporting and iteration.
From $10,000/monthPlaybooks
Playbooks for DTC brands scaling visual discovery.
Pinterest Ads for DTC brandsA practical guide to Pinterest Ads for DTC brands, including shopping intent, product pins, creative, landing pages, measurement and first tests.Snapchat Ads for DTC brandsA practical guide to Snapchat Ads for DTC brands, including vertical video, fast storytelling, AR concepts, offers, landing pages and measurement.TikTok Ads for DTC brandsA practical guide to TikTok Ads for DTC brands, including native creative, UGC, hooks, Spark Ads, offers, landing pages and measurement.Pinterest vs TikTok adsCompare Pinterest and TikTok ads for DTC brands, including user intent, creative, ecommerce fit, landing pages and first-test strategy.Snapchat vs TikTok adsCompare Snapchat and TikTok ads for DTC brands, including vertical creative, user context, offers, landing pages and measurement.Pinterest, Snapchat and TikTok adsA practical guide to using Pinterest, Snapchat and TikTok ads as a paid social channel stack for DTC brands ready to diversify beyond Meta.
Scale brief
Ready to stack a new paid social channel?
Bring your paid media history, top products, landing pages and growth goals. We will tell you which channel to test first and what the offer needs to be.
Book a scale brief